Norm cultura

A portfolio website for the student design collective Norm Cultura. The site is built to show the "process" behind the design, making the construction of the page its main feature.

The system

The design uses a "skeleton" approach. Instead of hiding the layout, it highlights a visible grid and precise coordinates. Every page shows exactly how it was built, treating the framework as a piece of art itself.

TikTok screenshot of a person speaking with caption text about design trends on the Norm Cultura account
TikTok slide reading “6 Design Book Recommendations” in black text on a white background (Norm Cultura)
TikTok screenshot of a person outdoors with caption about Dutch book design and interface icons (Norm Cultura)

The collactive

Norm Cultura started as a student group in Saint Petersburg and later launched in the Netherlands. Beyond the website, the project included a TikTok page dedicated to design resources and short critiques.

One specific post reached a viral audience of 900,000 viewers, connecting with a global community.

Credits

Masha Sivers

THE TIKTOK PAGE

Norm cultura

A portfolio website for the student design collective Norm Cultura. The site is built to show the "process" behind the design, making the construction of the page its main feature.

The system

The design uses a "skeleton" approach. Instead of hiding the layout, it highlights a visible grid and precise coordinates. Every page shows exactly how it was built, treating the framework as a piece of art itself.

The collactive

Norm Cultura started as a student group in Saint Petersburg and later launched in the Netherlands. Beyond the website, the project included a TikTok page dedicated to design resources and short critiques.

One specific post reached a viral audience of 900,000 viewers, connecting with a global community.

TikTok screenshot of a person speaking with caption text about design trends on the Norm Cultura account
TikTok slide reading “6 Design Book Recommendations” in black text on a white background (Norm Cultura)
TikTok screenshot of a person outdoors with caption about Dutch book design and interface icons (Norm Cultura)

Credits

Masha Sivers

THE TIKTOK PAGE